Handle the price objection
"It's over my budget" isn't a no: it's the start of the negotiation. This skill is the one move that re-opens a stalled price talk. You'll learn it, see it done, then run it on a deal you're working right now.
Read transcript
Hi, I'm Alex. In this lesson we're practising one moment: the buyer says, it's over my budget. Most agents defend the price or reach for a discount. We'll do something better. First, bring a live deal or use the example. Then I'll show you the move: acknowledge, diagnose, reframe, re-anchor. After that you'll practise against a client simulation and draft your own response by text or voice. Ready when you are.
Both lose the deal, slowly. There's a third move: and it starts by treating the objection as information, not a no.
Agree the number is real. A defended buyer won't move.
One question to find the real constraint: cash, monthly, or doubt.
Move price onto terms and value: the monthly, yield, comparables.
End on the next step: a viewing, the plan, never a reflex discount.
Skip the lesson and go straight to a live roleplay: read the situation, pick who you'll talk to, and answer a real buyer in character — then get scored against the sales-skills framework.